A question we’ve recently asked is: who has turbo-charged 2012? And, if the past twelve weeks are any indication of the year ahead, then the message is loud and clear: 2012 is the year for change.
It’s also a year of opportunity and doing things differently. And, there’s no doubt that now is the time to operate in a new and inspiring way in our businesses.
Connecting with your market
First of all, we really want to acknowledge how many of our clients are taking bold steps and upping the ante in their businesses. A real inspiration is Matt Coates, of Life Outside. Matt has really gone all out and is committed to connecting with his market in a new way.
During some of their early meetings, William said to Matt that he must prepare himself to become a star. If he was serious about taking his business to the next level, then he needed to value who they are, and begin to share their story with their clients.
In typical closet-entrepreneurial style, Matt kept postponing the inevitable – keeping himself busy being busy. Late last year, a decision needed to be made. Either William was to give up on the idea (nice idea but not really a consideration) or Matt was to step up and give it a go. As you’d expect, this was a classic case of two Silverback Gorilla’s, each standing their ground.
Thankfully, the team at Life Outside landed a very exciting project. This gave Matt the opportunity to rethink, and reinvent the way he wanted to project manage this job. As well as using this as a stepping-stone for future business.
Opportunity for Change
The question you need to ask is: When life presents you with an opportunity, do you step up or step aside? Thankfully, in Matt’s case, this was his opportunity to come out, and really shine.
To give you an idea of what the Life Outside team have achieved, take a look at the video clip above featuring Matt Coates.
There is no doubt that we are very proud of Matt and the Life Outside team. They’ve done an amazing job for their client and need to be very proud of their work.
The moral of this story is why put your energy into kicking and screaming about change when it is inevitable. If you want your business to thrive in 2012, and inspire you 24/7, then choose to do something in a different way. Be willing to challenge the status quo. If something isn’t working – then change it.
No matter what type of business you’re in we want you to win handsomely. You are all business rock stars and this is your year to shine.
- This week, get yourself in front of a camera and record something – if this is your first time it’s not about some expensive film shoot – use your iphone, or your home video camera
- The purpose of this is for you to get comfortable with promoting you, your business, your team and why people would love to do business with you
As always, if you know you need to do something different and you are willing to create an exciting plan of action for 2012, then call us today.
And, enjoy the Life Outside video.
William & Louise